Now You See it, Now You Don’t

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Last week as the Internet in the US was melting, thanks to a dress and a couple of llamas, Chinese netizens were gripped by an online documentary that was going viral. The video, titled Under the Dome, is a hard-hitting look at the effects of pollution in China. It was posted on February 28, and within 48 hours had been viewed by 100 million people. Yes, you read that right, ONE HUNDRED MILLION!

By March 6, that number had reached 200 million!

Here’s how the BBC describes the film:  

Renowned investigative journalist Chai Jing has been widely praised for using her own money – more than 1 million RMB ($159,000: £103,422) – to fund the film, called Under the Dome. She first started the documentary when her infant daughter developed a benign tumour in the womb, which Ms. Chai blames on air pollution.

Standing in front of an audience in a simple white shirt and jeans, Ms. Chai speaks plainly throughout the 103-minute video, which features a year-long investigation of China's noxious pollution problem.

At times, the documentary is deeply personal. Near the start of the documentary, Ms. Chai interviews a six-year-old living in the coal-mining province of Shanxi, one of the most polluted places on earth.

"Have you ever seen stars?" Ms. Chai asks. "No," replies the girl.

"Have you ever seen a blue sky?" "I have seen a sky that's a little bit blue," the girl tells her.

"But have you ever seen white clouds?" "No," the girl sighs.

Given the fact that the documentary is quite critical of the government’s lack of attention to the problem, many were surprised by the fact that it was on the Chinese Internet at all, especially at such a sensitive time leading up to the National People’s Congress. Perhaps that’s one reason it went viral so fast – people knew that the government censors would eventually step in; everyone was trying to see it (and perhaps download it) before it was taken down.

Well, that finally happened on March 6, with The Telegraph and other outlets reporting that orders had come down for its removal from the Internet. Social media sites were told to disable sharing of the video and by Friday night it was gone from China’s major video sites, Youku and Tudou.

Fortunately, however, the video is available on YouTube, and English subtitles have been added. You can watch it in its entirety here.

For an excellent discussion on the significance of this documentary and what it might mean for China’s future efforts at tackling the serious problem of air pollution, I highly recommend checking out a discussion piece at China File: Why Has This Environmental Documentary Gone Viral in China?:

In a country where media is tightly controlled, it is surprising, if not unprecedented, to see the unimpeded release of a self-funded investigative documentary about one of the most sensitive topics challenging China’s growth, especially when the film is critical of more than a few government agencies and is circulating so widely just ahead of the annual convening of China’s main legislative body. Following below are contributor reactions to what has been described at China’s “Inconvenient Truth.”

You can read it all here.

Originally posted by Joann Pittman at Outside-In on March 9, 2015
Image Credit: Upworthy

Joann Pittman

周寧現任華源協作夥伴關係與中國事工副總裁,並擔任《每週中國快訊》(ZGBriefs)編輯。 加入華源協作之前,周寧曾在中國工作 28 年,期間擔任過英語教師、語言學生及專案主任,也為在中國工作的機構與企業提供跨文化培訓。她曾在明尼蘇達州的西北大學(University of Northwestern–St. Paul)教授中文,並在惠頓學院(Wheaton College)及泰勒大學(Taylor University)教授中國文化與溝…